With 62 television stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets among independent station groups reaching approximately 39 percent of all television households nationwide. TV Reach Extension. Tune-In Attribution Partners. Alphonso The new agreement enables TEGNA’s local ad sellers to provide clients with digital-like measurement and attribution for linear TV and OTT campaigns. TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Its SaaS offering, Alphonso Insights, delivers actionable TV measurement and closed-loop attribution with offline data in real time, to help brands understand the true impact of TV advertising. Recent Alphonso.tv Blog Posts Join Alphonso at These Industry Events! Ashish Chordia, chief executive officer of Alphonso, said, “TEGNA has been at the forefront of local TV measurement with Alphonso. Alphonso is a TV data company and the market leader in providing brands and agencies with verified TV audiences on mobile devices and the web. Please include at least one social/website link containing a recent photo of the actor. Alphonso is a TV data company. Its Alphonso TV Data Cloud services are used by hundreds of Fortune 500 brands and agencies in the U.S. Alphonso is a TV data company Alphonso focuses on Mobile Advertising, Television, Advertising Platforms, and Brand Marketing. Alphonso is a TV data company. Alphonso is a TV data and measurement company, and the market leader in providing brands and agencies with real-time TV ad campaign measurement, closed-loop … ad insights solutions can get you immediate results. Brands, agencies and broadcasters rely on our TV Data Cloud services to power: Automated TV content indexing and metadata creation Real … View founders and team members on AngelList. The companies have renewed their multi-year partnership to include all of … Join Alphonso at these can’t-miss events We attend, exhibit and speak at industry events across the globe. Powered by highly scalable Video AI deployed across markets, Alphonso Local performs each of these functions with granular detail at the local-market-level, due to the massive scale of Alphonso TV viewership data. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, TEGNA’s OTT advertising service. Alphonso is a TV data and measurement company with the industry’s most diverse, premium TV viewership footprint. bill@daddibrand.com, TEGNA Questions about a news article you've read? The companies have renewed their multi-year partnership to include all of Premion, TEGNA’s OTT and CTV advertising platforms. Alphonso is a TV data company and the market leader in providing brands and agencies with verified TV audiences on mobile devices and the web. Alphonso is a TV data and measurement company, and the market leader in providing brands and agencies with real-time TV ad campaign measurement, closed-loop attribution for TV ads, and TV audience extension across digital devices. National TV Ad Insights: TV ad analytics for the digital age Alphonso Insights is your self-serve TV ad campaign analytics dashboard. Alphonso: Alphonso is a TV data company. Get in touch if you would like to meet with us and learn first-hand how our innovative solutions can help you understand the true impact of TV advertising. As more brands increase their investment in TV in the coming months, TEGNA can help them make data-driven decisions to optimize ROI from every TV ad dollar. Alphonso, a TV data company, is launching an ad suite called Alphonso Local, which will provide Broadcast stations with ad analytics to help them compete with digital media companies.To improve the effectiveness of the ad broadcast, the new suite will allow local stations to make data-driven audience targeting approach. Alphonso TV Data Cloud services are used by hundreds of the Fortune 500 brands and agencies in the U.S. With video AI technology embedded in tens of millions of smart TVs, TV chipsets, set-top boxes, and other connected devices, Alphonso understands what programming and advertising people watch on TV. Alphonso is a TV data company with the industry's largest TV viewership footprint. MOUNTAIN VIEW, Calif. and NEW YORK, May 7, 2019 /PRNewswire/ -- Alphonso, the TV data company that marketers, broadcasters, and agencies go to for media planning, TV retargeting, measurement and attribution, and PlaceIQ, the company building a new model of … Alphonso is a TV data company and the market leader in providing brands and agencies with verified TV audiences on mobile devices and the web. You have been added to our mailing list. We are hiring globally across all of our offices in the US, Europe and Asia. They have a mid-size team that's between 51-200 employees. Alphonso.tv advertising reaches 79.9k visitors across desktop and mobile web, in countries such as . Talk with our team to see how Alphonso’s TV retargeting and abentley@TEGNA.com. Alphonso is accelerating the shift towards census scale data collection on TV viewership by making content consumption devices smarter with worlds best ACR technology. We are funded by luminaries in the media business and growing rapidly. Alphonso TV Data Cloud services are used by hundreds of the Fortune 500 brands and agencies in the U.S. The apps use software from Alphonso, a start-up that collects TV-viewing data for advertisers. Extend your TV reach dramatically without breaking the bank. For more information on Alphonso Local, visit alphonso.tv. Enable interactive and personalized TV-centric experiences. To learn more, visit http://www.alphonso.tv. Fast, no-cost integration with smart TVs, set-top boxes, mobile and living room devices. We’re excited to extend our partnership into the future, while we add even more markets and capabilities that enable their sellers to grow revenue.”. Alphonso: Co-Founder, Chief Executive Officer & Board Member: 000 0000: Lampros Kalampoukas Ph.D: Alphonso: Co-Founder, Chief Technology Officer, Vice President, Engineering & Board Member: 000 0000: Paul Falzone: Manifest Investment Partners: Board Member & Advisor: 000 0000 TV data and measurement company, Alphonso, today announced it has renewed and expanded its agreement with TEGNA (NYSE: TGNA) to enable local advertisers to better understand the value and effectiveness of their local TV and OTT ad campaigns. ©Copyright 1997-2015, Vocus PRW Holdings, LLC. Alphonso is a TV data and measurement company, and the market leader in providing brands and agencies with real-time TV ad campaign measurement, closed-loop attribution for TV ads, and TV audience extension across digital devices. With directly-sourced inventory from more than 125 branded networks, Premion delivers brand-safe premium CTV and OTT impressions for local and regional advertisers at scale. Alphonso Local’s suite of TV ad analytics, attribution and audience extension software and services for local broadcasters and station groups consists of three core offerings: closed-loop attribution, for rapid reporting on online and offline sales and visitation lift resulting from local TV ads; local TV-to-digital retargeting, so brands can amplify and optimize their TV spend across the web and mobile devices; and local TV ad insights for data-driven media planning and competitive analysis. Data Partners As different markets in various states now begin to re-open their local economies, local TV and OTT measurement becomes increasingly important. Up-to-date metrics for every brand in your category, so you can compare your performance against competitors and optimize your ROAS. MOUNTAIN VIEW, Calif. and TYSONS, Va. (PRWEB) Alphonso Local provides real-time audience measurement and rapid attribution reporting that connects linear and streaming audiences to online and offline business results, such as website visits and conversions, and visits to a specific brick-and-mortar location. They have a mid-size team that's between 51-200 employees. ROOTED IN QUALITY … Alphonso focuses on Mobile Advertising, Television, Advertising Platforms, and Brand Marketing. Reach out to the author: contact and available social following information is listed in the top-right of all news releases. About Alphonso Alphonso is a TV data company with the industry's largest TV viewership footprint. July 08, 2020. We are a small distributed geographically but closely knit team. Alphonso works with best-in-class data partners to bring powerful TV ad insights and attribution to brands, agencies and networks. Their company has offices in New York City and Mountain View. Alphonso focuses on Mobile Advertising, Television, Advertising Platforms, and Brand Marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. Alphonso is a TV data company and the market leader in providing brands and agencies with verified TV audiences on mobile devices and the web. With 15 million opted-in households nationwide reporting viewership data to Alphonso via multiple major brands of smart TVs and other connected devices in the living room, Alphonso provides deterministic local-market TV viewership data at an unprecedented scale, to help local stations pinpoint and measure their TV audiences, so they can help local advertisers understand the journey from ad exposures to business results. Using a smartphone’s microphone, Alphonso’s software … This automation enables the company to scale Alphonso Local in new markets quickly. Their company has offices in New York City and Mountain View. It is the market leader in providing brands and agencies with real-time, self-serve TV ad campaign measurement and attribution. About Alphonso . Bill Daddi Alphonso is a TV data company and the market leader in providing brands and agencies with verified TV audiences on mobile devices and the web. Its Alphonso TV Data Cloud services power TV retargeting and brand insights for hundreds of the Fortune 500 brands and agencies in the U.S. ”As audience behavior continues to evolve, Alphonso’s technology provides critical measurement metrics to help us clearly demonstrate the efficacy of local TV and provide better solutions for our advertising partners.”. With 62 television stations in 51 markets, TEGNA is the largest owner of top 4 affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide.